My Summer Reading



Fergus Crockett 

Holiday Season

It's August and traditionally, a time of lazy afternoons, Mediterranean holidays and your bored children demanding to be watch Peppa Pig from dawn until dusk. 

It's also the best time of the year to get some reading done. There is no better return on investment than the money you'll spend on a good book. 

Whether you're reading with an eye on your business, your own personal development or for pure escapism, reading a book beats all other media. 

I thought I'd share some business books that I've found useful this summer. 

My Summer Reading 

Seven Habits of Highly Effective People (1999) - Stephen R. Covey

This 1999 classic is a must read for leaders in any field. Covey demonstrates how fairness, honesty, integrity and human dignity are the foundation of wisdom and security. The seven habits of the title are not mutually exclusive. Instead they form an integrated pathway that allows us to become more successful both in our professional and personal lives. 

Over 15 million copies sold.

The Motivation Manifesto (2014) - Brendon Burchard

Burchard's main claim is that human beings desire greater or autonomy or 'Personal Freedom'. He splits this desire into grand liberties of choice - time freedom, emotional freedom, social freedom, financial freedom and spiritual freedom. 

For Burchard, only two things stand in our way - an external enemy, similar to Freud's notion of the superego, and an internal enemy, a sort of manifestation of our own fear and doubt. 

I won't spoil the journey Burchard takes the reader on, but this is a marvellous book.

Talk Lean (2013) - Alan Palmer

When it comes to effective communication in business, whether you're holding a meeting, delivering a presentation or firing off a dozen emails an hour, Talk Lean ought to be your go to guide. 

Talk Lean delivers an entire communication method that cuts a swathe through small talk and time wasting conversations. And it does this without being brutal, brusque or in any offensive. Rather, Palmer's method will help you develop greater clarity, purpose and effectiveness. 

The Culture Code (2018) - Daniel Coyle

Author Daniel Coyle takes us behind the scenes at some of the world's top organisations, including Pixar, Google and the US Navy Seals. Provocatively, Coyle argues that the secret to their success comes from one thing: team-building. 

Luckily for us Coyle delves into factors that deliver greater team cohesion, applicable to every walk of life. If you're after specific strategies that encourage collaboration, creativity and trust, then this is the book for you.