Our Story

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Ultimately people do business with people. When we go into a partnership with somebody else we need to feel secure with them. We want to know where they come from and what their values are.

Without this bedrock of trust and security established, a proper partnership is difficult to form.

So this is my story, so you know who I am, and how I got where I am today.


My name is Fergus Crockett and I founded Advocacy Coaching because I want to help business people be the best they can possibly be.

I have worked at the top of the FTSE 100 and started my own companies. It taught me a huge amount about business, myself and other people.

How do professionals get better at what they do - that’s the question that has always fascinated me.

In my career I’ve seen people stagnate and business’ fail because they lost the drive and passion to improve themselves. At some point they stopped getting better at what they did. Calamity followed.

In a competitive market place you can never stand still. You have to improve, constantly.

So this is my question to you.

Do you want to be great at what you do?

If the answer is yes then you’re in the right place.

As a professional coach I will move heaven and earth to provide you with a strategic perspective, objective advice, focused exercises and proper guidance that will help you to be great, not just good, at what you do.

My company is called Advocacy Coaching, because that’s who we are when you hire us.

We are your advocates.

We will offer you the total support to make a success of your business that only advocates can provide.

Our coaching programmes cater to executives and entrepreneurs, small business owners and directors.

Whatever your situation we will find a way to get results for you.

Find out more about the Advocacy approach to coaching, and our products below.

Our Approach

The Advocacy approach to coaching will give you new habits of thinking and learning about your business. We will give you all the tools and insights you need to excel.

Find out more.

Our Products

We offer individual one-to-one coaching and group coaching for your teams. Our coaching programmes are always tailored to your specific needs. Timescales and costs can be discovered below.

Find out more.

Or contact us directly, now.

Fergus has been a great support and help this year. His cool and calm observing nature and sharp mind with whats needs to be done and in what order has helped me with suppliers and moving forward with my business. I look forward to working even more with Fergus in 2019.
— Astrid Schmitt-Bylandt